Cape Town - Global beverage giant Coca-Cola has canned two elements of its Share-a-Coke campaign, which featured South African names and how to pronounce them.
The company dropped the consumer-led and digital elements of its campaign, which enabled users to create their own personalised Coke cans, after an offensive Xitsonga word was produced on a can, and then shared on social media.
The word is an offensive term for female genitalia.
"Notwithstanding the numerous and stringent controls we have in place, in this isolated instance a consumer was able to print a can with content that has caused offence, particularly to women and the Xitsonga community," Coca-Cola said in a statement. "We are very disappointed that the controls we put in place could be taken advantage of in this manner and apologise for this.
"Due to this unfortunate act of a particular person, we took a stand and took remedial action. As of Wednesday 6th February, we have discontinued both the consumer-led and digital elements of the campaign. The activations will continue for the month of February, but only approved, pre-programmed words and names will be printed on cans," it said.