Founder and president of the Pam Golding Property group, Pam Golding, has died at the age of 90 in her Cape Town home. Picture: Supplied

Cape Town - Pam Golding, the founder and president of the Pam Golding Property group, died on Tuesday at her home Wittebomen in Constantia. She was 90.

“Admired and respected by clients and dearly loved by colleagues, agents and staff alike, her natural warmth and sincere interest in everyone she encountered were trademark characteristics which endeared her to all," the Pam Golding Property Group said in a statement.

Golding launched the Pam Golding Property Group in 1976 when the real estate industry was dominated by men. With fearless entrepreneurial flair, she developed selling luxury homes into a thriving business. 

Pam Golding Properties has more than 300 branches in Africa and international branches or sales links in the United Kingdom, France, Germany, Spain, Portugal, Miami, Malta, Grenada, Cyprus, Mauritius and the Seychelles.

Golding is survived by her two sons Peter and Andrew, a daughter Jilly and 10 grandchildren.

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Cape Argus