Following the Harlem Shake, Ice Bucket, and the Black Beatles challenges, these new challenges are taking social media by storm. Picture: Screengrabs
It was only a matter of time until the next internet challenge arrived and the latest ones are dance heavy. 

Following the Harlem Shake, Ice Bucket, and the Black Beatles challenges, the next challenge taking social media by storm is the #InMyFeelings challenge, and now more recently the #LevelUp challenge.

This popular dance craze, also known as the #KekeChallenge, has been sweeping the internet with thousands of social media users and celebrities sharing videos doing the same exact moves to the tune of Drake's hit Scorpion song "In My Feelings."

In just a few weeks, more than 240,000 posts have populated the #InMyFeelingsChallenge hashtag on Instagram, but it all started with Instagram user theshiggyshow. On June 29, the widely followed comedian shared a video of himself dancing (or "doing the shiggy," as he calls it) in the street and using moves that perfectly synced up to Drake's lyrics.

#Mood : KEKE Do You Love Me ? 😂😂😂 @champagnepapi #DoTheShiggy #InMyFeelings

A post shared by Shoker🃏 (@theshiggyshow) on

This quickly took off and soon had many people taking part. Many decided the added risk was necessary to do while they were in a moving car, but that is strongly advised against:

It eventually culminated in the rapper, Drake performing the challenge to his own song, and he even went on to thank Shiggy posting a picture of the two of them meeting.

Met the legend on the night we went number one. ✅🙏🏽🙌🏽 @theshiggyshow

A post shared by champagnepapi (@champagnepapi) on

Performer Ciara took part in the challenge while she and her husband Russell Wilson  were spending time in Cape Town.

But now the artist herself is responsible for the next dance challenge #LevelUp. Her latest music video, much like most of her work always comes with impressive dancing...

...and people have enjoyed it so much that they decided to take up the task of learning it and posting their own attempts online. Needless to say that everyone has been having a lot of fun, and doing it in a safer way with the #LevelUpchallenge.


Cape Argus