Piers Morgan. Picture: Matt Sayles/AP

Cape Town - The broadcaster many people love to hate has done it again.

Piers Morgan has been called a "bellend" by editors and journalists after he broke an embargo, revealing the earnings of some of England's top media personalities. 

The information had been circulated to all media on Wednesday morning, with the stipulation that the list could only be made public from 11am.

Morgan, who presents Good Morning Britain, tweeted out the salaries of the 109 highest-paid BBC presenters earning more than £150 000 (R2.5m) a year well before the agreed-to embargo.

He drew sharp criticism from other editors and journalists.

However, he passed off the sleight as a "scoop", which drew even more criticism.

Cape Argus