CAPE TOWN - Franschhoek is the first town in South Africa to have more than 80 percent of its population vaccinated against Covid-19 since the start of the pandemic.
With the support of Western Cape Premier Alan Winde, Wesgro and the Department of Health, Franschhoek Tourism spearheaded a project at the end of August to have everyone in the valley vaccinated with the goal to attract tourists to its famous vineyards and natural beauty. They also wanted to reignite local employment growth.
Prior to this campaign, Franschhoek had been granted two vaccination dates per month. In order to reach population safety, a minimum of 960 people had to be vaccinated per day, which in itself came with a hefty price tag, and had to be funded solely by Franschhoek Tourism.
“The daily projected cost of R37 600 was forecast to fund marshals, coordinators and cleaners, amongst others, as well as their meals and transport to and from the relevant vaccination sites.
“By means of various fundraising initiatives, which included setting up a GoFundMe account, the goal was achieved, and the results have been phenomenal.
“Not only is 85 percent of the area vaccinated, but the local clinic has been able to employ the services of a nurse whose sole responsibility it is to administer vaccinations daily,” the organisation said in a statement.
In addition, retailer Clicks provided additional vaccination days at its Franschhoek store.
Franschhoek Tourism Marketing Manager, Ruth McCourt said: “Not only has this been driven by Franschhoek Tourism, but it is a campaign which has actively been endorsed by the entire community, as the need for tourists to return to our valley safely and explore our amazing offerings, is so important.
“We are extremely grateful to Premier Winde for helping us realise our vision and supporting us all the way.”