The survey says counterfeiters are cashing in on this growing form of shopping as many see counterfeiting as a harmless and victimless crime, but this is not the case.
“It has far-reaching consequences and negatively affects brands, consumers and the economy at large. From a brand point of view there is the loss of revenue, loss of customer trust and loss of market confidence.
“For consumers, many are duped into buying fake goods (our research consistently shows that most shoppers would never intentionally buy a counterfeit product online), which means they’ve lost their money and could even be placing themselves at risk.”
The study added that as many as 45% of online shoppers are worried that they might by buying counterfeit goods, while 49% intentionally purchased fake goods.