CCID chief executive Tasso Evangelinos said R30 000 was spent daily in keeping the city clean.
“The CCID sweeps and picks up, on average, 2 400kg of litter from the streets in town seven days a week at a cost of R30 000 a day, which amounts to nearly R11 million a year. What a waste,” Evangelinos said.
He said the aim of the campaign was to raise public awareness about the importance and ever-increasing cost of keeping the central city clean.
“We collect bags dumped illegally, litter spilling out of black wheelie bins and general rubbish in the streets and have to contend with things like fluorescent bulbs and tubes, dirty styrofoam containers, big boxes and cardboard,” Evangelinos said.