Alana James
Alana James

Planting awareness and hope for Sunflower Day

By Okuhle Hlati Time of article published Aug 3, 2021

Share this article:

Cape Town - The DKMS Africa, formerly known as Sunflower Fund, has called for support to raise funds and awareness ahead of the Sunflower Day.

The annual campaign raises funds for those who are suffering from blood disorders and cancers.

This year’s campaign will be celebrated on September 17 under the banner “Celebrating the Power of Hope”.

DKMS Africa’s country executive director, Alana James, said the 2021 instalment of Sunflower Day is dedicated to hope.

“We believe that hope is the one underlying attributes that can get anyone through the darkest of times, and for many patients battling a blood-related illness, hope can come in the form of a second chance at life through blood stem cell donations.”

James said that while the purpose of Sunflower Day is to create awareness and raise funds, it's also an important platform to create conversation around stem cell transplantations and the associated misconceptions.

“By donating blood stem cells, everyday people become the hope that patients with blood disorders and cancers need to beat their illnesses, and we urge the public to drive the conversation around the need for blood stem cell transplants.”

This day is usually honoured through the sale of Tubes of Hope (Topes) and the sale starts this month, for just R30 from Pick n Pay stores, selected ICPA pharmacies and online at Zando.

“With all proceeds assisting DKMS Africa to recruit blood stem cell donors and contribute to the growth of the patient-assistance fund, it's one way, apart from being a blood stem cell donor when the public can be a beacon of hope for many,” said James.

For more information about becoming a donor or the campaign, visit or to register call 0800 12 10 82.

Cape Times

Share this article: