CAPE TOWN – South Africa is the only country in Africa, to make it into the top 20 most watched countries on travel TikTok.
The Kruger National Park also featured in the top 50 most watched attractions.
With 49.9 billion views of ‘#travel’ on TikTok alone, the video-sharing app is fast becoming the go-to place to research and plan an epic trip – from staycations to far-flung adventures to tourist traps to avoid and lesser known spots to check out.
To conduct the research, global fashion brand “Superdry” compiled a list of 193 countries, 292 cities and 1 095 attractions from around the world and searched their respective hashtags on TikTok to analyse which ones had the most views.
The top three most watched cities in the world are New York, Seoul and Dubai
With over 461 million views, Japan was revealed to be the most-watched travel destination on TikTok and many videos include tips on etiquette for Western travellers and advice on when to travel to enjoy the country’s famous cherry blossom season.
Travel videos on Russia are the second most popular on the app, with travellers uploading content on the most beautiful places to visit and the country’s extremely cold winters.
Mexico is the third most-watched country on travel TikTok (215.3 million views) with breath-taking beach videos dominating the hashtags providing advice and inspiration for those filled with wanderlust.
Videos about Asian countries were also very popular for would-be travellers, with nine Asian countries featuring in the top 25 – including China (5th), Vietnam (6th) and Thailand (8th). In South America, it’s Colombia travel videos that are drawing the most views (55.8 million) and the only African country to appear on the top 25 list is South Africa (40 million views).
https://www.superdry.com/tiktok-travel-report
Cape Times