I Love Coffee, a Cape-based social enterprise that trains and employs deaf baristas to work as frontline staff in its stores, has embarked on a bold expansion drive that will see it opening as many as five new outlets over the next year.
In just over a year, I Love Coffee has gone from a tiny site in Claremont to serving 450 customers per day at Publicis Africa and has secured two training sites in Cape Town and Johannesburg, and an additional three sites in Claremont, which has seen the brand go from just two deaf baristas to more than 30.
Starting with a successful move earlier this year to its current location within the Publicis building in Harrington Street, where the company is functioning as the in-house catering and coffee provider to the 10 agencies that fall under the Publicis umbrella and share the space, the team at the helm of the business have big plans for the foreseeable future.
I Love Coffee chief financial officer Mike Morritt-Smith said they are setting up a flagship site in Strand Street and are in negotiations to open outlets in a hospital in Johannesburg, at the head office of a global fitness brand as well as another location in the Cape.
Just over a year ago I Love Coffee had one barista and was operating from a tiny site in Claremont. According to co-founder Gary Hopkins, Morritt-Smith was instrumental in setting up Truth coffee and knows more than most about how to grow a coffee brand and consistently deliver an exceptional product.