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Wesgro encourages travellers to live and work in the Western Cape

Photo: Ross Jansen

Photo: Ross Jansen

Published Dec 23, 2021


CAPE TOWN - Table Mountain, the Cape Winelands, the Karoo and the Overberg are just some of the Western Cape’s most popular tourist destinations. But more than just a visual feast, the province’s tourism, trade and investment promotion agency Wesgro said these sites and others are now Covid-safe and accessible to travellers.

The South African Pavilion took the global travel trade to the Western Cape on Wednesday for the seventh instalment of its Provincial Showcase. The showcase gives audiences a taste of each of South Africa’s nine provinces with a focus on their business and leisure tourism opportunities. Potential investors are called to “Think South Africa, Think Opportunity” when looking for their next business destination.

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Wrenelle Stander, Wesgro’s chief executive, said the Western Cape is perfectly positioned for travel in the new world. This, she said, was a nod to Wesgro’s “Pretty Convincing” remote work campaign launched in November, which calls on travellers to live and work in the Mother City or anywhere else in the Western Cape.

Stander assured visitors that their safety in this Covid-19 era was of utmost importance to both the Western Cape government and the province’s tourism industry.

"Putting visitor safety first is a top priority. Our local travel and hospitality sectors comply with global Covid-19 health and safety protocols,” she said, adding that the Western Cape has world-class hospitals and medical facilities to manage the needs of travellers.

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According to Zintle Mtsi, Wesgro’s experience and product specialist, some of the Western Cape’s tourism products also received a facelift during lockdown, allowing tourists to experience the Fairest Cape in unique ways.

“Lockdown gave everyone time to repackage themselves. So a lot of new experiences are on offer," said Mtsi.

These include the Cape Cycle Route, whereby cyclists can choose to cycle along one of five routes in the region, and the Cradle of Human Culture trail, which takes culture enthusiasts across 20 towns to discover mankind’s first forays into the arts.

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"The Cradle of Human Culture traces the origins and development of human culture. Visitors will discover some of humanity’s earliest use of symbols, art and technological innovation – one of which is the first evidence of a drawing that is 73 000 years old,” she said.

The ever-popular Cape Winelands, which produce some of the world’s coveted wines, is also geared up for visitors, said Mtsi. The Franschhoek Valley, in particular, is the most vaccinated town in South Africa with 85% of its inhabitants jabbed at the last official count.

The final two provinces in the showcase will be the Northern Cape and KwaZulu-Natal on Friday at 4pm and 6pm Gulf Standard Time respectively.

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Register for these events on the pavilion’s online portal via:

Cape Times

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