Kleenex tissues have not become cheaper, despite a decline in the number of tissues in a pack.
Kleenex tissues have not become cheaper, despite a decline in the number of tissues in a pack.

Fewer tissues for the same price

By WENDY KNOWLER Time of article published Jul 1, 2013

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There was a time when the standard box of tissues contained 200 tissues.

But now that pack shrinkage has taken hold, many of the boxes look more or less the same size, but if you really want to suss out the best value, you have to look carefully at the number of tissues in each pack – they range from 100 to 200 – as well as the ply-counts and the size of the individual tissues.

Few bother, of course, buying on price only.

But Jenni Newman does, and she’s been keeping a beady eye on Kleenex’s Softique three-ply tissues.

“There were originally 200 in a box,” she said. “Then that went down to 120, but the box size stayed the same size.

“Now the pack is down to 100 in a box, and the box is much smaller in depth, but slightly longer in length as the tissues are slightly longer.

“I haven’t noticed any big drop in price, though!”

Responding, Andre Mahoney, Kimberly-Clark South Africa’s marketing manager, said the “down-counting” of the Softique pack had to do with quality trumping quantity.

The tissues are superior to those in the previous pack – softer and larger – and the decision to reduce the pack size had to do with the rising cost of raw materials, inflation, and the fact that they changed their pack source and the new plant could not produce the 120-pack.

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