So last century? A survey claims that women such as Bridget Jones, played by Renee Zellweger pictured above, who crave a relationship are a thing of the past.

Dublin - Since she first appeared, Bridget Jones has become synonymous with “unlucky in love”.

I know a man who refers to his unattached woman friends, regardless of their sanity level, or age, as “Bridgets”.

So the news that her creator, Helen Fielding, is to publish a third novel, 13 years after the last instalment, has made my heart sink a little. Then there’s the third film and musical in the pipeline.

Will single women ever be free of the Bridget tag?

It’s not that I don’t like Bridget, played brilliantly by Renée Zellweger in the films. It’s hard not to warm to the girl who drinks wine by the bottle, cooks her friends blue soup and talks freely about the perils of big knickers; it’s just that I’m not sure her brand of emotional fulfilment – snaring the man at any cost, shedding dignity and self-respect along the way – needs another airing.

Apparently the book will cover “a different phase” in her life, according to the publishers. But how different will it be?

In the interview revealing the plans for the new book, Fielding assured the fan base that they will not see Bridget transformed: “She’s still trying to give up (drinking and smoking), she’s still on a diet. She’s trying a bit harder, and is a bit more successful, but she’s never really going to change.”

Fielding also promised that the book would “look at later phases in life when you get branded a certain thing”.

The mind boggles. In the first diary, Bridget was in her thirties, so the new material should make her in, at least, her late forties.

We can only speculate, then, how Bridget’s new diary – or more likely blog – would start: inappropriate Tweets, 10; followers 95 (down five following yesterday’s said inappropriateness); hours wasted on dating websites, 7.

The Bridget of 2012 would surely be an avid internet dater, going after the younger men. She’d be sniping about ex-boyfriends – perhaps ex-husbands – not over cocktails, but on Facebook, and debating the trials of parenthood on a forum.

Yep, Fielding can have a lot of fun with 4G-enabled Bridget, but you can bet the bits that will stay the same.

Can you you recall a time when Bridget’s happiness level isn’t directly proportional to whether she’s got a man in her life – and bed?

Even if the man in question is a cheat who treats her like a plaything (Daniel Cleaver, played by Hugh Grant) or an emotionally stunted, dull lawyer (Mark Darcy, taken on by Colin Firth)?

Probably not. While it’s unclear how much of a part the old love rivals will feature, any new men are likely to be equally unappealing, yet unfathomably desirable to Bridget.

There’s nothing wrong with going after a happy ending, and any single girl who says they don’t want love is probably lying, but there are more dignified ways of going about it.

And don’t get me started on Bridget’s career. If it went badly, it was because she slept with – and was dumped by – the boss. And when it was going well, it was because she was given a helping hand to secure an interview by the boring lawyer.

As a young teenager reading the books I didn’t question it. Now in my late twenties, I can’t help but think: “Do it on your own, girl.”

Yes, I know it’s intended as comedy but Bridget and what she stands for has seeped into the public consciousness and now represents a mindset that is both a bit depressing and a bit sad. - Irish Independent