Beyoncé has dubbed her daughter Blue Ivy a "cultural icon" in a trademark battle between the Carters and a woman who owns a wedding planning business called "Blue Ivy".
The "Lion King" star is fighting wedding planner Wendy Morales over the trademark for "Blue Ivy", with the latter owning a wedding planning business called "Blue Ivy".
New court documents obtained by The Blast, Beyonce lists Blue as a "cultural icon", adding "that consumers are likely to be confused between a boutique wedding event planning business and Blue Ivy Carter, the daughter of two of the most famous performers in the world, is frivolous and should be refused in its entirety."
Pointing out that her trademark application is for "Blue Ivy Carter" and not just "Blue Ivy", she added: "The presence of the word 'CARTER' ties the commercial impression of BGK's Mark to the celebrity Blue Ivy Carter rather than Opposer's regional event planning business."
She claimed it is just a "small business, with just three regional offices and a handful of employees" and slammed their online presence and social media as weak.