Blac Chyna has received heavy criticism for promoting a skin bleaching cream on social media.
The 30-year-old model who shares a daughter with Rob Kardashian has partnered with Whitenicious by Dencia to create skin-brightening lotion housed in a studded Swarovski crystal-coated jar.
Blac Chyna is partnering with Whitenicious by Dencia to roll out something called "Whitenicious X Blac Chyna Diamond Illuminating & Lightening Cream. It goes for $250 (R3500) per jar.
View this post on Instagram
Whitenicious X Blac Chyna Collection Link In The Bio. #BlacChyna #facecare #skincare
A post shared by Whitenicious By Dencia(@whitenicious) on Nov 19, 2018 at 11:19am PST
According to reports, the cream is being marketed to men and women of all skin types. Blac Chyna's reps tell TMZ that the reality star has been using the Whitenicious dark spot corrector for a few years to deal with her hyperpigmentation, and is excited to launch her collection with the skin bleaching brand.
The reality star and model took to Instagram to share the news of the upcoming launch and her appearance at a Whitenicious store in Nigeria's capital of Lagos, which is happening this Sunday, November 25.
View this post on Instagram
A post shared by Blac Chyna(@blacchyna) on Nov 19, 2018 at 5:47pm PST
Amidst her Instagram posts, fans took to Twitter to share their dissatisfaction with Chyna promoting a skin bleaching cream in an African country - citing reasons associated with colourism.
One of those slamming Chyna is successful American make-up artist Jackie Aina, who tweeted 'keep this trash OUT OF NIGERIA'.
keep this trash OUT OF NIGERIA https://t.co/q4XpwCibsd
— La Bronze James (@jackieaina) November 21, 2018
Other fans tweeted:
. @BLACCHYNA is traveling to Nigeria to promote a skin lightening cream called Whitenicious.
You heard right, BLACchyna selling WHITEnicious skin bleaching cream to Africans.
You can’t make up this kind of buck dancing, foot shuffling, tomfoolery.
— Bishop Talbert Swan (@TalbertSwan) November 21, 2018
Is this real? Lmao whitenicious??? pic.twitter.com/YSiHuNTNeN
— Amanda (@LikeeButtah) November 21, 2018
That mess has been there. Especially with coon Dencia doing this for years 🌚
— tera. 🇯🇲 (@daaaamntera) November 21, 2018
Blac Chyna selling bleaching cream in Africa??? The world really is backwards, sad thing is people will actually buy it.
— مرياما (@MariamasTL) November 20, 2018
Yikes! bad move Blac Chyna.
— sarahtrille (@trille206) November 21, 2018 No surprises here. Nigeria is the biggest market for bleaching creams. So sad.— Emma (@Emancipate_e) November 21, 2018
Blac Chyna partnering up with Africa's bleaching king and queen to create a new face bleaching cream is beyond problematic.
It's really rubbing me the wrong way, ain't no way in hell she would do that in LA. Exploiting Nigeria's colourism problem is disgusting
— Tops (@SincerelyTops) November 20, 2018
Some users came to Chyna's defence by stating that skin bleaching creams were already in existence and that Blac Chyna is merely collaborating with Whitenicious, and is not the creator of the brand.
That lightening cream has been selling for years!!!! I think blac Chyna is not the problem and if she wants to make money from it.. then she shouldn't be judged. if black women didn't want to look lighter to be more appealing to black men. this won't be happening!
— Odulu Amos (@IMacbelle) November 20, 2018
Bleaching creams are not illegal in Nigeria. Nigerians love bleaching creams and there's a huge market for it.
So why exactly are you guys angry that Blac Chyna is coming to sell bleaching creams in Nigeria?
I've been trying to understand this outrage since morning but I can't.
— Kelvin Odanz (@Kelvin_Odanz) November 21, 2018
First Blac Chyna is not the owner of that goddamn product. The Marketing Communications Manager Of Whitenicious has done their home work and learnt how good a market Nigeria is for their products.
Throwing in Blac Chyna is a bait for our hunger for Foreign trash. pic.twitter.com/NQe14QxbBb
— Chukwuemeka .Chinyere(jj) (@juuicedaddy) November 21, 2018
Others tweeted, “Skin lightening didn’t start with Blac Chyna".
“I know for some of you, she may be an easy target, but we need to get to the root of the problem… how darker skinned black people have been conditioned to hate their complexion”.
In response to the backlash, a spokesperson for Chyna told TMZ: “Blac Chyna's been using Whitenicious dark spot corrector for a few years to deal with her hyperpigmentation.
“We're told Chyna felt this was a good deal for her because a lot of women of colour suffer from skin issues”.
Blac Chyna herself has not responded to any of the tweets slamming her collaboration with Whitenicious, and neither has creator Dencia commented to the tweets slamming her product and her brand's collaboration with Chyna.