Dwayne Johnson has likened social media to a "relationship" in that you have to "cultivate" it and work on it.
The 'Rampage' star is a big hit online on sites such as Twitter and Instagram and puts that down to "cultivating" it and working on it, like any relationship or friendship.
He said: "Social media has been one of the best, if not the number one best decision that I was able to make in our business. I mean that, it allowed fans access to me that just otherwise I can't do on any other platform. My relationship with the fans is the most important relationship that I have, outside of my own relationships that I have with my family.
"That is what social media is to me, it's a relationship, so like in any relationship you have to cultivate it, you have to work on it. You have to get memed when you screw up, you have to laugh at it. Then you have to support each other and you have to motivate each other and inspire each other and then you have got to mess with each other a little bit. It's all those things collectively that makes social media very important to me."