Kanye West and Kim Kardashian West. Picture: Bang Showbiz

When Elle magazine US tweeted about Kanye West and Kim Kardashian West parting ways, tweeps had no idea that the publication was pushing a political agenda.

Unsuspecting readers clicked on the accompanying link, only to be redirected to website register to vote ahead of the US midterm elections on 6 November. 

Once word spread on the Twitter streets, the publication was slammed for using clickbait to get readers to vote, accused of sharing fake news and branded unethical.

Elle US has since issued an apology claiming that their "passion for voter registration" clouded their judgement.  

But some users felt their explanation was factually incorrect, and accused them of using Kanye because of his relationship with US President Donald Trump.

While others wanted to know why they still haven't deleted the tweet and replaced it with a "real article, informing people about why it's important to vote.