Ray J has invested R72.7 million into a legal marijuana business.
The 38-year-old star has assembled a team of experts who specialise in growing, branding and marketing the drug to work for his new California-based venture, which is named MADDVIBES and one of the first products they are set to launch are pre-rolled cannabis cigarettes, known as joints.
And according to TMZ, the joints will be dubbed Ray Jay's in honour of the singer himself.
According to the 'One Wish' hitmaker's manager, David Weintraub, the company plan to focus on non-traditional marketing strategies in media, music and entertainment and plan to offer services to other similar companies looking to expand their reach, as the singer hopes to take his business nationwide.
Ray J famously starred in a sex tape with then-girlfriend Kim Kardashian West, and the brunette beauty recently claimed she'd taken ecstacy when they filmed their romp.