Scooter Braun has penned an open letter to Taylor Swift in a bid to resolve their difference as his family have been receiving death threats.
The "Look What You Made Me Do" hitmaker has been at loggerheads with the talent manager since he bought her former record label Big Machine from Scott Borchetta, and with it acquired the rights to her back catalogue of master recordings, and last week she claimed she had been prevented from performing any of her old material at the upcoming American Music Awards (AMAs), as well as banning her from using her tracks in a planned Netflix documentary.
Though the "Me!" singer has since been given clearance to sing the songs at the AMAs and Scooter insisted he didn't want to get involved in a war of words, threats against the businessman have continued and he's urged Taylor to speak out and ask for them to stop.
He shared a public letter on Instagram which read: "Since your public statement last week there have been numerous death threats directed at my family.
"This morning I spoke out publicly for the first time saying I wouldn't participate in a social media war.
"However I came home tonight to find my wife had received a phone call threatening the safety of our children as well as other threats seen above. I won't go in to the details of this past week.
"I have been at a loss. Thinking of my wife and children, my team and their families, I have gone through a range of emotions on how to deal with this. I write this now only after a deep breathe and much reflection. I am certain there is no situation ever worth jeopardizing anyone's safety.
"I assume this was not your intention but it is important that you understand that your words carry a tremendous amount of weight and that your message can be interpreted by some in different ways.
"While disappointed that you have remained silent after being notified by your attorney 4 days ago of these ongoing threats, I'm still hopeful we can fix this.
"We are living in a time of pointless violence and as a husband and father I am concerned."
Scooter claimed he was "shocked and disheartened" by Taylor's previous comments slamming his acquisition of her master recordings and suggested the 'Blank Space' had no interest in resolving the tension between them, but he is willing to do anything to do so.
He continued: "This is a world filled with toxic division where people express their opinions over social media instead of having conversations in person. I want no part in that.
"To be frank I was shocked and disheartened to hear that my presence in the Big Machine deal caused you so much pain as the handful of times we have actually met I have always remembered them to be pleasant and respectful.
"Knowing what I know now all I have wanted to do is rectify the situation. I'm open to ALL possibilities.
"My attempts and calls to have an open discussion with you over the last 6 months have all been rejected. While some on your team and many of our mutual friends have tried to get you to the table, all have had no luck.
"It almost feels as if you have no interest in ever resolving the conflict. At this point with safety becoming a concern I have no choice other than to publicly ask for us to come together and try to find a resolution.
"I have tried repeatedly through your representatives to achieve a solution but unfortunately here we are. This game of telephone isn't working."
The 38-year-old music mogul admitted he has been left "frustrated" by the situation as he didn't agree with many of Taylor's comments, but didn't want her to feel "bullied".
He continued: "While I am frustrated with your accusations and respectfully disagree with many of your statements, it is important that I am clear - no artist should ever feel cornered or bullied. I have spent my entire career in service of creatives and artists, never the other way around.
"As the world now knows you can and should perform any song you would like at the AMAs. I have never and would never say otherwise. You do not need anyone's permission to do so legally but I am stating it here clearly and publicly so there is no more debate or confusion."
Scooter ended his letter with another plea for a resolution - but admitted "many" had told him it was unlikely he and Taylor would meet face-to-face as she's more interested in creating her own "narrative".
He wrote: "Moving forward I would like to find a resolution. I will make myself available whenever works for you. Many have told me that a meeting will never happen as this is not about truth or resolution but instead a narrative for you. I am hopeful that is not the case. I'm right here, ready to speak directly and respectfully.
"But if you would prefer to make large public statements while refusing to work towards resolving things amicably then I just pray that nobody gets seriously hurt in the process. I continue to wish you the best and hope we can resolve this."
Scooter ended the post with a screenshot of a threatening message he'd received towards his himself, his wife Yael Cohen and their three young children.