British journalist and television personality Piers Morgan lit up social media Sunday when he tweeted a photo of James Bond star Daniel Craig wearing his infant daughter in a baby carrier.
Many of Morgan's 6.5 million followers were less than impressed with the dad-shaming stunt. The response was swift and severe: The Brit was widely criticized for his skewed image of manhood, in which he claimed that Craig's choice of parenting gear was a sign of emasculation rather than practicality.
Some users responded by calling Morgan names — like "insecure manbaby" and "sexist jackwagon." Others attempted a more rational approach by explaining the benefits of baby carriers, which allow parents to keep children close, yet have their hands unoccupied while strolling on the street.