ABSOLUT Vodka is launching a new set of limited edition bottles celebrating three South African artists who headlined the inaugural One Source Live Festival of African creativity earlier this year.
The three bottle designs feature Khuli Chana as The Dragon, Sho Madjozi as The Rain Queen and Trevor Stuurman as The Explorer.
The trio join a celebrated list of international artists who’ve partnered with Absolut over the years beginning in 1986 with Andy Warhol and Keith Haring, emphasising the brand’s support of creativity as a force for positive change in the world.
“It was important for us to create the latest limited edition bottles to emphasise our commitment to these African creative artists. It’s a further statement of our belief in the power of creativity to transform society and change the way the world thinks about Africa and its people,” said Mongezi Sokanyile, Absolut brand manager.
This is not the first time Khuli Chana features on an Absolut bottle. In 2016, he became the first African artist to feature on an exclusive screen-printed Signature Edition Bottle that honoured honour his anthemic award winning One Source album, video and campaign.
The new Absolut limited edition bottles will only be available to consumers in the South African market.
"This couldn't have come at a better time where Africans need to unite and become their own superheroes; not just for themselves but for the everyday kid on the street. This next phase is truly about the power of collaboration for me and this is what happens when great ideas come to life. This bottle is not just about me but all African creative - it represents African unity and power as the One Source,” said Chana.
“It’s an honour and a great reinforcement of our partnership together with Absolut. I feel like it is a new and exciting chapter for all of us,” said Stuurman.
Said Sho Madjozi, “I can't believe it! It is just the biggest honor to be pictured on a brand that I love.”
Other great artists and cities that have lent their genius to the brand include Chinese avant-garde artist Gao Yu who designed the first-ever China limited edition Absolut bottle, Mexican artist Dr. Lakra, and the cities London and Miami.