Hip hop star and influencer AKA will make history at the Loeries this year.
The star will be the first recording artist to speak at the DStv Seminar of Creativity which is part of the Loeries Creative Week.
His talk, "AKA on Urban Culture: How brands can fit in and stand out" will explore the significance of meaningful brand partnerships and the creative ways in which brands can seamlessly fit themselves into urban culture.
And with more than 2.2 million followers on Instagram and 3.9 million on Twitter and collaborations with brands like Reebok and Cruz Vodka, it only makes sense that the man who has become known for his honesty will give this talk.
Speaking on how his involvement in the Loeries come about, AKA said that his management team come up with the idea. “I have a great team and they identified the opportunity for me to speak and tell my story on how I built my brand and what my role in building it was. I loved the idea and immediately said yes,” said AKA.