Anatii was introduced as the third ambassador for the international cognac Courvoisier on Wednesday at the Shepstone Gardens in Johannesburg.
The rapper joins two other local celebrities Bonang Matheba and fashionista David Tlale.
This came as a shock to the 'Be Careful What You Wish For'hitmaker. “It was a surprise. I really wasn’t expecting it. I feel like the synergy just came together between the two brands. They are really about something that is special and I didn’t want to do anything with any other brand but felt this was special enough for the kid, just to be a part of,” he said.
Anatii dubs this partnership as a special collaboration that is not about "tweeting and social media" but partnering with the Anatii brand.
“This is like a momentous occasion for me. I am not really somebody who stands besides an alcoholic brand or anything of that sort but I feel this represents the ability to celebrate things on occasion and just do things not only for the moment but for the future,” he says.
Anatii is currently working on his solo project Electronic Bushman and has a couple of nationwide tours planned. Partnering with Courvoisier is, for him, is a historic moment.
He describes Electronic Bushman as a vibe. “Everything is vibe man,” he says cheerfully. “I am very confident that no matter who you are and whatever genre you like you will love this. We are just trying to give people the vibes. It is not about boxing people or restricting them.” That is therefore reflected on this album of no boundaries, as he calls it.
The album has been cooking for awhile now, with many remakes in between and Anatii says he will release it as soon as it feels right to him. And that is soon.