Hey, big spender, Cassper Nyovest wants you to start saving. Together with Pearl Thusi, the rapper has collaborated with the Sanlam Group in order to highlight National Savings Month – which is in July.
The Gusheshe hitmaker announced this at the exclusive launch of his new song in downtown Johannesburg last night.
The song, which is aptly called Big $pendah, had never been heard before. So without much pre-publicity or fanfare, Nyovest debuted the track and the video to a room full of the whose-who of the entertainment industry.
It ties in nicely with the Sanlam campaign as the artist has been dropping hints on saving tips through his social media accounts lately.
While he is known to show off his expensive cars and his palatial home, Nyovest posted images of him buying in bulk and braaing wors himself as well as showing fans how to squeeze the last drop of toothpaste out of the tube. This is all in a bid to draw himself closer to his fans by sharing some knowledge about how he keeps the wealth that he has acquired.
The Mafikeng-raised artist, whose real name is Refiloe Phoolo, aimed to show people that they don’t have to live beyond their means. You can get a great haircut from someone down your street instead of spending money to travel to a celebrity barber. The onus is on the fans to follow in his footsteps.
As Nyovest said: “Be real. Be honest about your situation. If you are in debt, cut back on your lifestyle and get out of debt. It’s not just about now, and it’s not about what anyone else thinks of you. Make your life happen for yourself.”