David Beckham launches Haig Club Whisky in SA
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Haig Club is a Single Grain Scotch Whisky that has been taking the Scotch world by storm through its innovative, stand-out blue square bottle, partnership with David Beckham and light, smooth taste.
With its distinctive Haig blue ‘red’ carpet, the launch event held on the 14th of March was attended by David Beckham, actor Lungile Radu and Tshepi Vundla among other esteemed Johannesburg guests.
Speaking at the event, Beckham commented: “I am incredibly proud to have been part of the creation of Haig Club and to be working with Diageo in South Africa. It is such an amazing country. Raising a glass of Haig Club Clubman last night with everyone was truly special”.
Dumi Gwebu, Lelo Boyana, David Beckham and Tshepi Vundla. Picture: Supplied
Led by Diageo’s Global Whisky Master Ewan Gunn and the mixology team at Sandton Sundeck, guests were introduced to the versatile whisky through a series of exciting cocktails made especially for the event.
Ewan Gunn commented: “Haig Club Clubman is a Scotch crafted to appeal to people who are new to whisky, and whisky connoisseurs alike.
Our signature serve the Clubman and Cola is a stunning drink, with the vanilla, butterscotch and sweet toffee flavours of the whisky combining perfectly with the sweet caramel of cola.
This is a very smooth, versatile Scotch that’s delicious with cola or enjoyed neat, or mixed in a cocktail.”
Lungile Radu and David Beckham. Picture: Supplied
Master Distiller and Blender Chris Clark has applied his over 30 years of experience to create Haig Club Clubman, seeking to make a Scotch Whisky with the perfect combination of distillery character and cask influence.
He matured the spirit exclusively in American Oak casks that have previously held Bourbon, and the result is a wonderfully smooth, sweet and enjoyable Scotch Whisky.
Haig Club Clubman will launch nationally across South Africa in March and will be available at fine retailers for a suggested retail price of R299.