It's fast becoming a norm for celebrities to post insensitive and problematic comments on social media, only for them to apologise later - and it is slowly becoming a bore.
On Tuesday, tweeps were skinning Jack Parrow alive for posting a derogatory meme aimed at the LGBTQI+ community, while promoting his alcohol brand "Parow Brandy".
On Wednesday morning the rapper then posted an apology on Twitter.
In a statement posted on his Twitter page, Parow claims that he didn’t post the meme himself. He alleges that it was his social media manager who created and posted the offensive meme.
"I would like to sincerely apologise for yesterday’s post on social media. My social media manager created and posted a meme that is very offensive and it being the silly season and my manager being on leave I personally did not have the time to look at it properly before it was posted."
He continued to explain that his management is "dealing with the social media team", emphasising that he is taking "full responsibility" and doesn't condone hate speech or homophobic slurs.
“My management is busy dealing with the social team accordingly. This does not mean to say that I am trying to shift blame. I take full responsibility for it and I am truly, truly sorry. I do not condone hate speech or homophobic slurs in any way and it truly makes me sad that it now looks like that.
“I have many friends and family in the gay community and I completely understand the struggles they have gone through. I truly am deeply, deeply sorry en jammer as ek n p**s was,” read the statement.
— Jack Parow (@JackParow) December 19, 2018
However, tweeps are having none of that, and urged Parow to donate to LGBTQI+ organisations with a ''proper apology".
A sizeable donation to an organisation working to prevent teen suicide in the LGBTQI community will go a long way to show your remorse. Oh and a proper apology would help too.
— Gert van der Linde (@ViggosDaddy) December 19, 2018
It’s sad people think that we’re offended easily
He’s a person of influence and whatever he says people will follow it and make it the norm
When you have that kind of power you need to use it so that words like that aren’t ok, I’ve had gay friends scared to come FFS
— Nikita (@sgtcurrypants) December 19, 2018
You literally said, “No caption needed”, so it means you read and understood what the meme said and meant. Stop playing with us. You’re a homophobe, say it with your chest, Jack! pic.twitter.com/eF0dEHHJNu
— Rey. And 13 Others (@aWokeStan) December 19, 2018
jack parow needs no caption. Get a life already, blaming your 'manager'.. so weak
— Rick (@rickcpt1) December 19, 2018