In an era where celebrities have developed their own apps for their fans to stay up to date, one celebrity is doing things differently.
Unlike Kim Kardashian and Bonang Matheba, television presenter and actor Maps Maponyane has turned to WhatsApp, a platform that has 1.5 billion users.
Moving away from developing his own app, Maponyane has developed Modern Maps, a lifestyle channel available on WhatsApp.
“Modern Maps came about through me wanting to share my thoughts, my experiences, what I think about certain things, share my daily life and even what my life is like behind the scenes and I did not want to create an app for that because I didn’t want people leaving whatever they were doing and logging into an app. Most people use WhatsApp as a tool of communication and it is always open so it is a great platform,” he said.
He also said he felt apps had no personal connection, which was what he wanted.