Twitter erupted after international retail brand Zara posted a pack of socks with a similar print to that of local designer MaXhosa by Laduma . 

Local organisation Proudly SA also called out the international brand through an official statement, stating that the unauthorised replication by Spanish fashion retailer Zara was impeding on the local profits and support of South African fashion brands. 

"Proudly South African has noted with dismay the unauthorized replication by Spanish fashion retailer Zara, of one of our brightest fashion design star’s work. Laduma Ngxokolo, whose label Maxhosa by Laduma is in the process of becoming part of the Proudly South African movement, released his Khanyisa range of cardigans and socks in 2014, but we can now find the identical items in 2018 on the shelves of local Zara outlets. (sic)"

The organisation also stated in their press release that, "Given the level of support they enjoy from local South African consumers, it is their moral obligation to return some of their profits to local clothing and textile designers and manufacturers". 

While some are shocked over the Zara's act, many are referencing the "Louboutin 2012' matter, when Zara defeated Christian Louboutin in the "red sole" trademark case.