Euphonik. Picture: Instagram

Twitter dubbed Euphonik the Grinch of Black Friday after he tweeted that the universal sale day "issa trap."

He wrote: "Notice how there's no Black Friday for share options, property, loans and mortgages. Issa Trap! All the shit you should be putting your money into won't be one sale or available cheaper. Produce don't consume"

And although it seemed like local musician and businessman might be sharing some sound advice, tweeples accused Euphonik of being "depressing" and soon schooled him on the difference between his and their incomes.

Read some of their comments below:

And while many never agreed with him, some did appreciate his point of view:

And then was this was guy, who had a completely different agenda: