San Francisco - Signaling a fightback against the growing threat of online music, Richard Branson, the head of the Virgin chain of companies, has unveiled a new megastore in San Francisco, where sex toys, clothes and electronics feature almost as prominently as CDs and DVDs.
"Unless you invest and evolve, you die," said Branson at the store opening, according to the San Francisco Chronicle Thursday.
Customers entering the refurbished store in the trendy Californian city now see an array of clothing racks, rows of 70
dollar Hello Kitty backpacks, a pair of motorcycles on the second floor and an electronics section packed with MP3 music players and mobile phones.
Of course there are expanded sections for DVDs and CDs, including an innovative system that lets users listen to 30-second clips of any album by scanning the bar code. They can also download clips onto their own memory cards at specially designed stations.