Somizi. Picture: Instagram

South Africa's multi-hyphenate Somizi has now decided that he was going to tackle the on the world of fitness and he is causing quite a stir online.

The local entertainer has released his fitness exercise DVD "Grind With Somizi" and what has caught everyone's attention is the Verimark advert promoting the DVD.

South Africans have always had a love-hate relationship with Verimark adverts, and this one is no different.

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The video has watched over 100,000 times on Facebook (that's more than some music videos) and everyone seems to have an opinion.

Watch for the video for yourself: