This film image released by DreamWorks Animation shows Alex the Lion, voiced by Ben Stille and Gia the Jaguar, voiced by Jessica Chastain, in a scene from 'Madagascar 3: Europe's Most Wanted'.

GLENDALE, California - DreamWorks Animation says it is launching a digital and print publisher that will produce books based on its roster of characters from movies such as ‘Kung Fu Panda,’ ‘Madagascar’ and ‘Shrek’.

It says the first wave of DreamWorks Press books will likely hit shelves in time for the end-of-the-year holiday season.

DreamWorks Animation is partnering with The Perseus Books Group on distribution and sales.

Shares in DreamWorks Animation SKG Inc., which is based in Glendale, California, rose 8 cents to $33.77 in afternoon trading Monday. - Sapa-AP