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All you need to know about the inaugural DStv Content Creator Awards

DStv Content Creator Awards. Picture: Supplied

DStv Content Creator Awards. Picture: Supplied

Published Apr 21, 2022

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The inaugural DStv Content Creator Awards are open for content creators to throw their oar in several categories.

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The aim of the awards ceremony is to celebrate people, influencers, brands and agencies who have been spreading joy, in the name of content.

The past few years, “content” has become life, with many of us consuming it daily as creators have been serving content that is next level.

The personalities behind the thumb-stopping, double-tapping, stitch-worthy, meme-making, share-crazy, keeps-us-coming-back-for-more content are finally getting the recognition that they deserve.

Founded by marketing agency One-eyed Jack and supported by DStv, the awards have already garnered huge industry support.

Thabisa Mkhwanazi, executive head of marketing, MultiChoice South Africa, commented: “We saw this partnership as the perfect platform to align with, as it supports our ethos of pioneering new paths for content creation and uplifting our exceptional local talent.

“As the biggest funder of local content and sport in Africa, we’re looking forward to fantastic ways to leverage this collaboration with maximum impact for the creators, our channels and the South African public.”

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For many people, creating content has become a career and legitimate source of income, so the awards will bring them the applause of the adoring masses, and bestow upon them a specially designed trophy.

“As a platform that continuously looks to inspire authentic creativity and amazing content, this for us forms part of the many ways in which we recognise and celebrate our local talent.

“Our community can look forward to fun hashtag challenges and informative creator workshop live streams,” says Saul Moross, TikTok’s creator operations lead for sub-Saharan Africa.

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Who can enter?

These accolades are exclusively awarded to creators of exemplary content, whether you’re a professional content creator, or if you’re just a regular person 18 years and older who has created something so great that it’s gone viral.

You just need to enter your best work to stand the chance to win.

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For the launch year, the awards are open to South Africans who live in South Africa for most of the year, with plans to expand into Africa soon.

What are the categories?

Creators will be able to submit their content pieces for recognition in 22 categories.

Captivating Content:

Best Content Creator Award

Best Influencer Award

Content of the Year Award, Presented by DStv

Social Commentary Award

Cause Award

"How I Shot It” Award

Thumb-Stopping Award

Kasi Content Creator Award

Best Stitch Award

Performance Award (Music/Dance)

Comedy Award

Special Interest:

Fitness Award

Beauty Award

Fashion & Style Award

Foodie Award

Automotive Award

Creative and Design:

Pop Culture Art Award

Film/Festival/Event Art Award

Long Format:

Alter-ego Award

Podcast of the Year Award

Brand-owned Platform Award

Best Game/App Award

How to enter?

To enter, you’ll need to register at www.contentcreatorawards.co.za. The bulk of the categories celebrate the people behind the content so, for this year, they’re free to enter. There are, however, categories that celebrate the agencies and brands – which include a nominal entry fee.

Visit the website for the details on each category, entry criteria and FAQs.

Entries opened on April 19 and close on June 12.

The main event will be held in Johannesburg in August with a date to be confirmed closer to the time.

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