A big move was made by the Durban International Film Festival on Thursday as festival manager Chipo Zhou signed an official memorandum for the 50/50 by 20/20 Global Campaign.
The campaign is an inter-sectional power movement in arts and entertainment.
A move to gain more females in jobs not only on screen but in boardrooms and behind the scenes as well.
Durban is the first film festival in Africa to sign the memorandum. This comes hot on the heels of Venice and the Berlin Film Festival.
Sisters Working In Film and Television (SWIFT) spokesperson and board member, Zoe Chiriseri Ramushu who spoke at a media briefing in Durban said this year is a big year for DIFF and there is a general excitement around gender and diversity globally.