According to Marvel boss Kevin Feige, setting the 'Captain Marvel' movie in the 90s allows the studio to "play" in a new area.
The 45-year-old studio boss has revealed the reasons behind the studio's decision to set the much-anticipated superhero film in that particular decade, revealing it helps Marvel to explore some previously untouched stories.
Asked to explain Marvel's approach to the 'Captain Marvel' film, he told the Toronto Sun newspaper: "The answer is, you'll see in the storytelling of the movie.
"But it allows us to play in an area that we have never played in before and tapping into a '90s action genre was fun for us ... and being able to see an earlier part of the MCU before Nick Fury knew anything about aliens or anything about super-powered people.
"Also, tapping into the Kree-Skrull War, which in the comics was a huge part of the comic mythology, seemed like a fun thing to try and a fun way to give Carol Danvers her own standalone origin story."