Picture: Screengrab/Instagram

Social media has proven that any catchy beat is like an earworm that will eventually birth an online challenge. 

First, it was Drake's Kiki Challenge, then we had Ciara's Level Up Challenge, which was followed by the Daddy Shark Challenge, and now we've been "gifted" the Kupe Challenge.

The hashtag #KupeChallenge started when four young men from France decided to make a video of themselves doing choreography to the Ghanian-born singer Ebony's hit song 'Kupe', and — largely due to the four-man squad's good looks — the video spread like wildfire.

Watch people from all over the African continent doing the #KupeChallenge below.