Independent Online

Tuesday, August 16, 2022

Like us on FacebookFollow us on TwitterView weather by locationView market indicators

Taylor Swift's ’folklore’ album breaks streaming records

Taylor Swift

Taylor Swift arrives at the 54th annual Grammy Awards in Los Angeles, California. Photo: Reuters

Published Jul 27, 2020


Taylor Swift's new album, “folklore”, has already broken a string of streaming records.

Story continues below Advertisement

The 30-year-old singer's “folklore” was released at short notice - but that hasn't stopped the album from entering the record books.

“folklore” sold over 1.3 million copies around the world within the first 24 hours of its release.

The album also broke records on Spotify, Apple Music and Amazon Music.

“folklore” has created a new record for first day album streams on Spotify by a female artist, having prompted 80.6 million streams.

Similarly, the record has also become the most-streamed album on Apple Music in 24 hours, achieving 35.47 million streams in a single day.

“folklore" has created a new benchmark on Amazon Music, too, setting an indie/alternative streaming record in the US and worldwide.

Story continues below Advertisement

Meanwhile, Taylor recently revealed she didn't even tell her friends she was making “folklore”.

The chart-topping star surprised her fans by unveiling her eighth studio album on Thursday evening, and admitted she made a concerted effort to remain tight-lipped about the project.

During a fan Q&A, she explained: "No one knew I was making an album.

Story continues below Advertisement

"I didn't even tell my friends until right before announce. It was my own secret world I'd go to and I've never made music like that before."

Aaron Dessner - who worked with Taylor on her new album - even kept it a secret from his daughter.

He said: "I have an eight-year-old daughter and one day she asked me. She's just like, 'Daddy, do you know Taylor Swift?'

Story continues below Advertisement

"It was the morning after we'd written like one of these songs. And every time we would write a song, it was like a weird lightning bolt, getting this struck by lightning or something and just like exhilarated with electricity.

"I just looked her straight in the eye and said, 'No.' I honoured my confidentiality. But yeah, it was important to keep it."

Related Topics: