American football star Odell Beckham Jr. doing the #InMyFeelingsChallenge. Picture: Instagram

Drake is reaping the rewards after his song 'In My Feelings' went number one - after the #DoTheShiggy went viral first and turned into the #InMyFeelingsChallenge.

Now, the viral challenge has morphed into a new challenge known as the #KikiChallenge where people are jumping out a car and dancing next to a moving vehicle while filming it. 

Many prominent figures including some of Mzansi's local celebs such as Pabi Moloi, Enhle Mbali, Katlego Maboe and Leigh-Anne Williams have taken part in the #InMyFeelingsChallenge. 

However, they have stayed clear from the #KikiChallenge. 

While most participants have great success doing the #KikiChallenge others have ended up is disastrous fails because of it.

Here is what a successful video of the Kiki Challenge looks like. 

And here is a compilation of epic fails from people taking part in the Kiki Challenge and things not going as planned.

Warning some of the video content is graphic.