Africa is in the midst of a creative revolution. A new breed of artists, musicians, and fashion designers are changing how the world sees and thinks about Africa and its people. And to celebrate this new dawn of creativity, Johannesburg is getting a festival to celebrate exactly that.
One Source Live is an all-day festival celebrating the transformative power of African creativity spanning music, fashion, art and photography. Happening over two parts, with a day time and a night programme, the multi-level event will take over the 1 Eloff Precinct in downtown Joburg bringing together leaders of a new breed of Creative Revolutionaries changing the way the world sees Africa.
The festival will see legendary kwaito group, Bongo Maffin, led by award-winning singer and songwriter, Thandiswa Mazwai, take to the stage in what will be a historic reunion after 12 years apart.
Iris Le Berg, Global Marketing Manager at The Absolut Company who is putting the festival together, said that the idea come about from wanting to create a platform for local artists.
“The continent’s talent doesn’t stop to create and we want to provide a platform for this amazing work to be shown and enjoyed by everyone that like to be part of this multi level event,” she said.
“Art is in Absolut’s DNA. In 1986, Andy Warhol became enamoured by the Swedish brand’s apothecary-inspired bottle, declaring: “I love the design. I want to do something with it.” And so began a relationship that snowballed into 600 more collaborations with artists. However we felt that African artist are underrepresented in the global context hence we wanted to provide a platform for artists to show their art to the world, while delivering a unique experience to the wider audience,” she added.
The festival will include performances by Khuli Chana, DJ Maphirosa, Youngsta, Sho Madjozi and Nigeria’s Patoranking. South African stylist, and multimedia visual artist Trevor Stuurman, Belgium-born, Senegalese artist, Fabrice Monteiro along with renowned Kenyan photographer, Osborne Macharia will be taking art lovers on a journey into their creative vision of new African futures with their interdisciplinary work.
“We hope that the One Source Live festival becomes an established platform for artists and leads into creative collaborations that we can all enjoy in the future. We hope everyone that will attend the festival will feel part of something bigger, a creative revolution that is taking over the continent and changes the way the world sees Africa,” said Le Berg.
She also said that One Source Live is not just another festival, it’s a movement, and it’s a creative revolution. “It’s an opportunity for Africans to be part of a multi-level festival that leaves you with unforgettable interactive experiences across all different categories and musical highlights such as Patoranking and DJ Maphorisa. It’s an event that Africa hasn’t seen before.”
The festival takes place on Saturday 24 March. To buy your tickets go to: www.onesourcelive.com. Ticket prices are R250 (early bird), R290 (General Access) and VIP table bookings start at R6000.