Mzansi’s most celebrated Gqom duo Distruction Boyz has recently landed a deal with international fast food eatery KFC.
The pair responsible for hits such as Omunye and Madness ft Tipcee, have been named the ambassadors of KFC’s Streetwise 2 campaign that is already in motion.
The group that comprises of Thobani “Que” Mgobhozi and Zipho “Goldmax” Mthembu, who both hail from KwaZulu Natal, is said to have been a perfect fit to the edgy campaign as they embody the ethos of what being streetwise is about.
The duo have managed to create great music through the fusion of beats from various genres and have managed to infiltrate the music market in a dynamic way.
With that in mind, KFC decided to join forces with the solid brand to add value to their flagship meal Streetwise 2 meal that has been in existence for 47 years.
Speaking to the gqom kings, they expressed their excitement and honour of being selected to be part of the campaign as they too feel it resonates with their brand of being in-the-know with what happens in the streets musically. “We’re honoured to be associated with such a big brand as KFC,” says Thobani.
“Being part of the Streetwise 2 campaign has not only been fun but also resonates with what we stand for as a fresh and streetwise music duo.
"The campaign concept is centred around bringing two and two together to create something amazing, and it feels great to mutually offer South Africans something they love and enjoy just like how KFC does,” he adds.
According to Thabisa Mkhwanazi, the Public Affairs Director at KFC Africa, this is another effort from the team to continue to add value to their flagship meal that has been in existence for 47 years.
“Streetwise 2 has always been the meal for the Streetwise and we’ve never changed because, just like them (Destruction Boyz), we know what works,” says Mkhwanazi.
This year, the group have planned on building their brand further than what it is today.
Speaking to manager Samkelo Mpisane says, "we also focusing on taking the Gqom sound to the international market as we feel they are missing out on so much good music that we have to offer."
They have also produced Dladla Mshunqisi’s single titled “Pakisha” which features DJ Tira.
The group's first album Gqom is the Future has reached gold status, making them the first duo group to achieve Gold selling Gqom Album in the country.