The final #OpenYourCity event was held over the weekend at the iconic Old Park Station in Newtown, Johannesburg.
Guests were given very little information about the event and were notified of the location only a few days before – a challenge to step out of their comfort zones and embrace the unknown.
On the night, the brand served up ‘red star treatment’, a visual firework spectacle opened the city like never before; and local and international artists, Kwesta and Wale lit-up the stage.
The one of a kind collaboration between Kwesta and Wale included the first-ever live performance of the chart-topping hit, Spirit. The award-winning Black Coffee, Euphonik, Ms Cosmo, DJ Capital, DJ Franky, DJ Banques, TMO, other DJs concluded the line-up to ensure that guests experienced the best local talent.
Television presenter and model KNaomi MC’d the event alongside YFM’s drive time presenter DJ Sabby. Others in attendance included friends of the brand Minnie Dlamini, Chris Jafta, Sandile Ntshingila, Dineo Moeketsi, Solo and Lungile Shabalala.
“The Open Your City campaign has seen consumers engage in a series of activations filled with intrigue and excitement, which has changed the way our Heineken fans view their cities. By partnering with premium venues and the country’s leading DJ’s and influencers throughout the campaign, we made sure everyone had only the best experiences, and I’m proud to say that Newtown was no different,” says Heineken South Africa Marketing Manager, Themba Ratsibe.
If you didn’t make it to one of the #OpenYourCity events, it’s not too late to take part. Purchase any Heineken, use the unique code on the underliner/pull tab and you could stand a chance to win a once in a lifetime trip to Miami or other prizes including Uber vouchers or the opportunity to open your city with an Entertainer app subscription.
Picture: Nicholas Van Renen