Yemi Alade. Picture: Supplied

Midem, home to the global music community, announces the launch of its High-Potential Markets Programme. The programme is designed to assist music professionals. It aims to encourage business development and the discovery of new talent around the world. 

The new initiative aims to foster bilateral exchanges between international and national music executives and sectors. 

In 2018, the focus will be on the African music industry with a “African Forum” during Midem in Cannes. The African Forum is organised by Midem in association with TRACE, the leading pan-African music media network.

Director of Midem, Alexandre Deniot said, “Africa has incredible wealth in terms of musical talent and diverse musical styles but the continent currently represents just 2% of the world music market.

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“By partnering with Midem on the African Forum, we bring together Midem’s power as an international music business acceleration platform, with our expertise in afro urban music,” notes Olivier Laouchez, chief executive at TRACE.

Yemi Alade. Picture: Supplied

Midem, home to the global music community, announces the launch of its High-Potential Markets Programme. The programme is designed to assist music professionals. 

It aims to encourage business development and the discovery of new talent around the world. 
The new initiative aims to foster bilateral exchanges between international and national music executives and sectors. 

Nigerian Afropop megastar, Yemi Alade is part of the African Forum. She says, “It is such an exciting time to be an artist and especially in Africa… However there are still many challenges and, to take it to the next level, we need to come together and work on strengthening and structuring of our music business in Africa.”

 

Her single Johnny has set a new record for African artists with over 85 million views on YouTube, making it the most-watched video from an African artist.
In addition to the African Forum, Midem is organising local meetings in other countries. 

The one-day events will occur in  the Ivory Coast, Nigeria, South Africa and Republic of the Congo. This series will bring together African and international music professionals.

IOL/Supplied