R&B singer R Kelly is one of the most successful R&B artists of the last two decades. File picture: Mario Anzuoni/Reuters

R&B star R Kelly is trending on Twitter, but for all the wrong reasons. 

This follows reports by BuzzFeed News which alleges that the American hitmaker is running a sex cult, and has kept at least six women in his Chicago and Georgia properties against their will. 

The US media outlet reported on Monday that at least two sets of parents have reported the 50-year-old singer to police, claiming that they've lost contact with their young daughters after they began to live with Kelly. 

R Kelly allegedly controls every aspect of their lives: "dictating what they eat, how they dress, when they bathe, when they sleep, and how they engage in sexual encounters that he records."

"You have to ask for food. You have to ask to go use the bathroom. … Kelly is a master at mind control," Mack, Kelly's former personal assistant, claims. "He is a puppet master."

'R Kelly is disturbed about article accusing him of cult'

If the women break any of Kelly’s "rules," he punishes them physically and verbally, the women claim.

The When a Woman is Fed Up hitmaker has had other previous allegations follow him that involve sex with minors.

Here's what social media is saying about the latest reports about R Kelly’s accusations: