Paris, Midem recently announced the 11 finalists in the Midem Artist Accelerator (MAA), the international music career booster to fast-track talent on the world stage.
Home of the global music community, Midem takes place in Cannes, France, from June 5-8.
Now in its fourth year, the MAA has a solid track record for bringing rising talent to a wider global audience.
This year’s MAA Artist Ambassador, South-African DJ and producer Black Coffee will be keynoting in Cannes and sharing his know-how with the 11 hot new acts.
“As Midem puts the spotlight on Africa’s bourgeoning music scene, I’m truly honoured to be this year’s Artist Ambassador of the Midem Artist Accelerator. I’m thrilled to discover the 2018 finalists and be able to share with them my own experience as an artist,” said Black Coffee.
The 2018 finalists are: AKA (South Africa), R’n’B/hip-hop/urban; Agar Agar (France), pop; Bez (Nigeria), world; Bigstar (South Africa), R’n’B/hip-hop/urban; Client Liaison (Australia), pop; Damian Lynn (Switzerland), pop; Dylan Williams (United Kingdom), R’n’B/hip- hop/urban; Haute (France), R’n’B/hip-hop/urban; Hyphen Hyphen (France), pop; La Dame Blanche (Cuba), R’n’B/hip-hop/urban; and T$hego (South Africa), R’n’B/hip-hop/urban.
All finalists will perform live on the Midem Beach in Cannes in a series of concerts during the event, and will benefit from a tailored programme during the tradeshow, including coaching sessions and unique networking opportunities.
The artist with the most votes will play live at the Midem 2018 Opening Night Party.