Johannesburg: The Walt Disney Company today announced the launch of Disney Junior, an all-new multiplatform preschool channel for children aged 2-7 and their families, available in Africa on DStv (Channel 309) from 1 June 2011.
Disney Junior will air daily and become the home of beloved Disney favourites such as Mickey Mouse Clubhouse, Jungle Junction, Handy Manny and Special Agent Oso, as well as fresh, new shows like Jake and the Never Land Pirates which premieres on Disney Junior on 1st June.
The launch of Disney Junior is the next step in The Walt Disney Company's global preschool strategy and builds on the success of the Playhouse Disney programming block which launched in South Africa on Disney Channel in 2006. The newly created Disney Junior will extend the already loyal audience by providing them with a dedicated Disney Junior channel.
Disney Junior is a strategic addition to the family of Disney Channels available in South Africa including the recently launched Disney XD, a boy-focused yet girl-inclusive channel and Disney Channel, the flagship channel for kids and families.
Maciej Bral, Vice President and General Manager Disney Channels Emerging Markets commented, “Disney Junior will combine The Walt Disney Company's unparalleled heritage of classic storytelling, together with loveable characters, engaging music and learning through play to deliver the perfect co-viewing experience for children and families, particularly mothers of young children.