Popular dating app Tinder has wrapped filming on its first television series, as owner Match Group Inc seeks to dive deeper into creating original content, people with direct knowledge of the project told Reuters.
Making new shows is part of a larger strategy that will be revealed in the near future, a spokeswoman told Reuters, declining to elaborate on the plans. The source familiar with the production said it is Tinder's first foray into creating an online platform for scripted video content.
The multi-episode series centers on an "apocalyptic" storyline and includes a relationship subplot but is not directly connected to Tinder's core dating app business, the source said. It was filmed in Mexico City in late August.
Tinder's move should not be a big surprise given its ownership. Parent company Match is majority owned by IAC, founded by Hollywood legend and IAC Chairman Barry Diller.
Last October, Tinder launched a lifestyle website called Swipe Life to publish original content including articles and videos about dating and relationships.