Netflix Executive Communications Director Jonathan Friedland poses for photo during a red carpet event in Mexico City. Netflix CEO Reed Hastings says he fired the company's top spokesman over use of the N-word. The spokesman, Friedland, confirmed in tweets Friday, June 22, 2018, that he was leaving the company, saying he was insensitive in speaking with his team about words that offend in comedy. (AP Photo/Marco Ugarte, File)

Netflix chief communications officer Jonathan Friedland is leaving the company following a controversy over insensitive remarks.

Friedland announced the departure on Twitter Friday, saying that he felt awful about "the distress this lapse caused", reports variety.com.

Friedland had joined Netflix as VP of communications in 2011, and became the company's chief communications officer a year later. His ascend at the company coincided with Netflix's first major PR debacle, the proposed split of its DVD business into a separate company called Quickster - which Netflix quickly walked back on.

Before joining Netflix, Friedland had served in communications roles for Disney. He was a journalist by trade before crossing over to work in comms, and worked for a decade for the Wall Street Journal, where he served as the paper's Los Angeles bureau chief.

A Netflix spokesperson referred Variety to Friedland's Twitter statement, saying that the company didn't have anything further to add. There is no word on any possible replacement for Friedland, reports variety.com.

In a memo to staff Friday, Netflix CEO Reed Hastings described two incidents in which Friedland used the N-word, writing of Friedland, "his descriptive use of the N-word on at least two occasions at work showed unacceptably low racial awareness and sensitivity, and is not in line with our values as a company."

"I've made a decision to let go of Jonathan Friedland. Jonathan contributed greatly in many areas, but his descriptive use of the N-word on at least two occasions at work showed unacceptably low racial awareness and sensitivity, and is not in line with our values as a company.

"The first incident was several months ago in a PR meeting about sensitive words. Several people afterwards told him how inappropriate and hurtful his use of the N-word was, and Jonathan apologised to those that had been in the meeting. We hoped this was an awful anomaly never to be repeated.

"The second incident, which I only heard about this week, was a few days after the first incident; this time Jonathan said the N-word again to two of our Black employees in HR who were trying to help him deal with the original offense. The second incident confirmed a deep lack of understanding, and convinced me to let Jonathan go now."