This new reality show also gives wings to the aspirations of entrepreneurs who have identified a gap in the market and have come up with an innovation that fills that space and want to bring it to the market.
Hangman consists of two different content streams. The first is the actual reality series, which will be broadcast on e.tv as well as being streamed live online.
A final group of 10 contestants, selected from a group of 45, will have to prove their mettle through a series of gruelling challenges but their fate is determined by more than performance alone. They will have to win the approval of ‘Backers’, captains of industry and investment with keen business acumen and ruthless standards. These include celebrity economist Iraj Abedian; self-made billionaire Quinton van der Burgh; Bonang Mohale, chairman of Shell South Africa Energy Limited and businesswoman and entrepreneur Connie Mashaba.
The second stream comes in the form of a Stock Exchange called ‘The Exchange’. Viewers can truly immerse themselves in the show, meet the Backers, be inspired by successful innovators and get expert business insights. To take part in the outcome of the show, win great prizes and rewards, viewers can become virtual investors by trading on The Exchange. They will also help drive the outcome of the competition.
All customers that download the Cell C Reality App automatically receive 100 000 points which they can use to participate in the ‘The Exchange’. Points are allocated to play the game. Customers win a variety of prizes by playing the game, including a car, smartphones, data, cash and vouchers.
The innovator who succeeds in garnering the support of the Backers, while rallying viewer/‘investor’ sentiment, could walk away with a R1 million cash prize and everything needed to succeed in a 21st century market.
True grit, determination and prowess will determine the winner of the ultimate prize.
Contestants and viewers do not need to be a Cell C customer to play or download the App but Cell C customers will receive bonuses for participation and watching the show.
Hangman starts on e.tv October 8 at 12pm with a repeat on October 14 at 1pm