If you thought the "Baby Shark (Doo Doo Doo Doo Doo Doo)" jingle was left behind in 2018, think again.
Bloomberg reports that the South Korean company behind the one-and-a-half minute song about a family of sharks is now seeking to capitalise on the success by expanding its kid-oriented entertainment business.
The YouTube video that blew up the internet when it went viral last year was published in 2016 and has since had over 2 billion views worldwide.
The sing-along track became so popular that it featured on multiple shows, including The Ellen DeGeneres Show, Late Night with James Corden and Jimmy Kimmel Live. At the time, Jimmy Kimmel proposed throwing those responsible in jail for life.