The global demand for the premiere of the eighth and final season of "Game of Thrones" exceeded the global premiere demand of every other TV series - setting a new Guinness World Record.
The last season premiered internationally on April 14.
The global demand on the day of the premiere exceeded the global premiere demand of every other TV series for any season across all platforms and markets under measurement, reports deadline.com.
Parrot Analytics, a TV content analytics firm specialising in global audience demand measurement, partnered with Guinness World Records to chart the demand and declare it officially - Most in-demand TV premiere.
The Parrot methodology claims to use global, real-time and platform-agnostic TV demand measurements. Guinness and Parrot charted worldwide demand for all series premieres from April 2015 to the day of 'Game of Thrones' season eight premiere to determine the measurement.